Free worksheet · 14 pages · No card
Find the one sentence your buyer repeats back to their boss
The Positioning Teardown is the worksheet we run on client calls. It takes about two hours and it usually rewrites the homepage for you.
- A 9 question interview script for your last five buyers
- The four line homepage formula, with two worked examples
- A one page scorecard to kill weak messaging before it ships
- Two filled in examples, one agency and one software company
Send it to me
Where should we send the PDF?
In the live build the PDF is delivered by your email platform, the reader is tagged lp-teardown, and the answer to the second question is written to a custom field so you can segment later.
Founders and operators already on the list
Of readers hold a budget line at their company
Average reduction in sales cycle after the rewrite
Sales calls booked from this page without asking
What is inside
Three exercises, in the order we run them
Mine the recordings
Nine questions to put to your last five buyers, plus what to listen for in the answer that they will not say directly.
Write the four lines
Who it is for, what it replaces, what changes, and what it costs them to keep doing nothing. In that order, every time.
Score it before you ship
A one page scorecard. If the draft scores under eleven, it goes back. Most first drafts score seven.
We had argued about the homepage for five months. The worksheet settled it in an afternoon, mostly because it stopped being a taste argument and became a question about what buyers had actually said.
Placeholder quote. Real testimonials go here once you have them.Questions
Before you hand over your email
Is it really free?
Yes. There is no card, no trial and no sales sequence attached. You get the PDF and the weekly essay, and you can unsubscribe from either in one click.
How long does the worksheet take to complete?
About two hours if you already have call recordings to work from, and roughly a week if you need to run the nine interview questions with five recent buyers first.
Does this work for a company that sells to consumers?
Parts of it do, but the worksheet assumes a buying committee and an internal champion, so it is built for companies selling to other businesses.
What happens to my email address?
It goes into the email platform that sends the weekly essay and nothing else. It is never sold, shared or passed to an advertising network.
Last call
Still scrolling? Take the worksheet
It is fourteen pages, it costs nothing, and the worst case is you spend two hours confirming your positioning was already right.
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